Course Descriptions

Business Management and Administration, Finance, & Marketing

Listed alphabetically. + Prerequisite required.

* The starred courses are part of the certification program in NAF's ACADEMY OF FINANCE. These courses are elective courses which are available to all students who have met the prerequisites. For students wishing to complete the National Academy Foundation (NAF) Academy of Finance (AOF) certification, Accounting plus two more courses should be completed. Students wishing to participate in the AOF must sign a formal "Letter of Commitment," which states that a coherent sequence of courses must be taken, that a minimum grade of 85% must be maintained, and that a paid internship, usually during the summer following the junior year, must be completed. By committing to this course of study, students understand that NAF scholarship opportunities and articulated college credit are part of this certification.

Accounting I * (Semester) +

Level 2 Course (10-12)
Course: 1271CT; Credit: 1
Length: 18 weeks (1 semester)
Students in this course will learn to record and interpret accounting information through accounting terminology, the use of the accounting equation and its application to procedures and the basic steps in the accounting cycle. Good work habits and the ability to apply mathematical analysis in problem-solving situations are necessary to satisfactorily complete practice simulation for a sole proprietorship, partnership and/or corporation. Students will complete some work in the computer lab. This course is a “must” for any student planning to major in business or own his/her own business in the future.

Accounting II * (Semester) +

Level 3 Course (11-12)
Prerequisite: Accounting I
Course: 1272CT; Credit: 1
Length: 18 weeks (1 semester)
Accounting II introduces the fundamentals of management accounting, including manufacturing and cost accounting, budgeting, accounting for managerial decision making and financial statement analysis. Students learn how to use accounting information for internal decision making and for planning and control. Because accounting knowledge is beneficial to business professionals in every discipline, this course provides them with the financial acumen necessary to make informed personal and business decisions. Note: Course can be used as an additional math credit for graduation. This course will count toward graduation honors GPA.
Possible Certification: +Microsoft Office Expert Excel*

Advertising (Semester)

Level 3 Course (10-12)
Course: 1711CT; Credit: .5
Length: 18 weeks (1 semester)
.Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. Students are encouraged to participate in DECA, a co-curricular youth organization for Marketing, Management and Entrepreneurship. This course must be taken with Social Media Marketing.
Possible Certification: Stukent Social Media Marketing

Banking & Financial Services * (Semester)-Home Campus Course

Level 2 Course (10-12)
Course: 1226; Credit: .5
Length: 18 weeks (1 semester)
This course surveys the principles and practices of banking and credit in the United States and globally. The students learn about the major functions of banks and other depository institutions, in-house operations and procedures, central banking through the Federal Reserve System, and modern trends in the banking industry. Students develop the knowledge and skills in the many aspects of banking to become competent consumers, employees, and entrepreneurs. The credit component provides an overview of credit functions and operations including credit risk evaluation, loan creation and debt collection.

Business Information Management I (Year)- Home Campus

Level 1 Course (9-12)
Course: 1240A/B; Credit: 1
Length: 36 weeks (2 semesters)
This course provides students the opportunity to implement personal and interpersonal skills to strengthen individual performance in the workplace and/or postsecondary education. Students apply technical skills, using Microsoft Office to create word-processing documents, develop a spreadsheet, formulate a database, and make an electronic presentation.

Business Law (Semester)

Level 2 Course (10-12)
Course: 1215CT or 1215A/B; Credit: 1
Prerequisite: Principles of Business, Marketing, and Finance
Length: 18 weeks (1 semester) at Ben Barber
Students analyze the social responsibility of business and industry regarding the significant issues relating to the legal environment, business ethics, torts, contracts, negotiable financial instruments, personal property, sales, warranties, business
organizations, concept of agency and employment and real property.

Business Management (Semester)

Level 3 Course (10-12)
Prerequisite: Once Level 1 or 2 course in the Business Management program of study
Course: 1216CT; Credit 1
Length: 18 weeks (1 semester)
Students analyze the primary functions of management and leadership, which are planning, organizing, staffing, directing or leading and controlling. They develop a foundation in the economic, financial, technological, international, social and ethical
aspects of business to become competent managers, employees and entrepreneurs. Emphasis will be placed on project and video simulations.

Entrepreneurship (Semester at BBIA or Year at Home Campus)

Level 2 Course (9-12)
Course: 1720CT; Credit 1
Prerequisite: Principles of Business, Marketing, and Finance
Length: 18 weeks (1 semester) at BBIA; 36 weeks (2 semesters) at Home Campus
Students will gain the knowledge and skills needed to become an entrepreneur, which include learning the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. In addition, students understand the capital required, the return on investment desired and the potential for profit. Students are encouraged to participate in DECA, a co-curricular youth organization for Marketing, Management and Entrepreneurship. Possible Certification: +Entrepreneurship & Small Business*

Fashion Marketing (Semester)

Level 2 Course (9-12)
Course: 1515CT; Credit: .5
Length: 18 weeks (1 semester)
Fashion Marketing is designed to provide students with the knowledge of the various business functions in the fashion industry. Students will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities in the field of fashion marketing. Students are encouraged to participate in DECA, a co-curricular youth organization for Marketing, Management and Entrepreneurship. This course must be taken with Sports and Entertainment Marketing.

Financial Mathematics (Semester) +

Level 2 Course (10-12)
Prerequisite: Algebra I
Course: 1224CT; Credit: 1
Length: 18 weeks (1 semester)
This course is about personal money management. Students will apply critical-thinking skills to analyze personal financial decisions based on current and projected economic factors. Financial Mathematics will integrate career and postsecondary education planning into financial decision making. Note: Course can be used as an additional math credit for graduation. This course will count toward graduation honors GPA.

Global Business (Semester)

Level 3 Course (10-12)
Prerequisite:
Course: 1201CT at BB; 1201 at HC; Credit: 1
Length: 18 weeks ( semester)
In Global Business students will implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce and postsecondary education. Students will apply technical skills to address global business applications of emerging technologies. Students will develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students will enhance reading, writing, computing, communication and reasoning skills and apply them to the business environment.

Introduction to Event and Meeting Planning (Semester)

Level 3 Course (10-12)
Course: 1712CT; Credit: 1
Length: 18 weeks (1 semester)
This course will introduce students to the concepts and topics necessary for the comprehensive understanding of the fundamentals of the meetings, conventions, events, and exposition industries. The course will review the roles of the organizations and people involved in the businesses that comprise the Meetings, Events, Expositions and Convention (MEEC) industry.

Money Matters (Offered at Home Campus and Ben Barber)

Level 1 Course (9-12)
Course: 1230CT at BB; 1230A/B at HC; Credit: 1
Length: 18 weeks (1 semester) at BB; 36 weeks (2 semesters) at HC
This course introduces students to the financial planning process and the components of a comprehensive financial plan. Students will investigate global economics with emphasis on the free enterprise system and its impact on consumers and businesses. Students will learn how to achieve long-term financial goals by preparing a financial plan that includes saving, investing, budgeting, borrowing, risk management (insurance) and retirement and estate planning. Students will analyze income and taxes, learn to use credit wisely, evaluate personal financial needs and manage personal finances.

Practicum in Entrepreneurship

Level 4 Course (11-12)
Course: 1722CA/CB; Credits: 2
Prerequisite: Selection Process
Length: 36 weeks (2 semesters)
In this course, students will apply the practical knowledge and skills they have developed in their area of interest by partnering with local business partners and participating in an internship experience. Students will refine their professional and interpersonal skills and demonstrate career readiness by complying with state and federal employment laws and employer expectations. Students will be expected to provide their own transportation to and from the internship sites.

Principles of Business, Marketing & Finance (Semester)

Level 1 Course (9-12)
Course: 1715CT, Credit: 1
Length: 18 weeks (1 semester)
Students gain knowledge and skills in economics and private enterprise systems, the impact of global business, marketing of goods and services, advertising and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing and finance.

Securities & Investments (Semester)

Level 4 Course (11-12)
Course: 1225CT; Credit: 1
Length: 18 weeks (1 semester)
This course focuses on the roles and functions of a modern securities organization. Through a study of the structure of brokerage firms, the trading process, credit and margin practices, automated processes, and government regulations, students gain an understanding of how a securities firm services its customers and plays an important role in our economy. Students are given the opportunity to relate their knowledge of economics, accounting, and data processing to the international financial systems through participation in stock market simulation games.

Social Media Marketing (Semester)

Level 3 Course (10-12)
Course: 1727CT; Credit: 1
Length: 18 weeks (1 semester)
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. Students are encouraged to participate in DECA, a co-curricular youth organization for Marketing, Management and Entrepreneurship. These courses must be taken together. Possible Certification: Stukent Social Media Marketing

Sports & Entertainment Marketing (Semester at BB; Year at Home Campus)

Level 2 Course (9-12)
Course: 1725CT or 1725 on Home Campus; Credit 1
Length: 18 weeks (1 semester)
Sports & Entertainment Marketing will allow students to actually study what many universities are offering as college majors. This course exposes students to skills necessary to form a sports franchise and the knowledge needed to have a successful event for ten close friends or thousands of energetic fans. Students are encouraged to participate in DECA, a co-curricular youth organization for Marketing, Management and Entrepreneurship. This course must be taken with Fashion Marketing if taken at Ben Barber Innovation Academy.

Virtual Business (Semester) Home Campus Only

Level 2 Course (10-12)
Course: 1203; Credit: .5
Length: 18 weeks (1 semester)
Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will
also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business.

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